The answer is simple — they provide a shared framework so we can make better decisions together, faster.
Our principles are the result of an exercise with all of the designers at Liferay during Design Week in January 2018.
Each principle includes additional key-words, a brief summary, as well as a series of questions that are designed to help designers apply these principles in their day-to-day work.
See our Principles page for an interactive version.
Simple • Intuitive • Effective
Eliminate unnecessary complexity. Be easy to understand, regardless of the person's knowledge or concentration level.
Are my designs passing heuristics tests?
Are my designs reducing problem complexity by addressing simple and focused tasks?
Are my designs achieving the business goal?
Are my designs adding value to the system?
Can I articulate the value my design is adding to the user?
Universal • Open • Consistent
Design for real people, not stereotyped personas. Reflect reality; use expected, contextual patterns and natural metaphors.
Affordant • Transparent • Human
Be clear, transparent, and straightforward. Respect people’s needs and resources, like attention and time.
Emotions • Genuine • Reliable
Design products that all people enjoy using. Intentionally produce your best, down to the minutiae.