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Core Skills

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Producing excellence starts with paying attention to details, in your personal efforts as well as the team as a whole. This track measures your ability to produce high-quality outcomes in your daily work consistently.

    See all Excellence milestones
    1. Support: Apply best practices towards excellence for Liferay products / projects:

      • Work with established standards (coding / design foundations for the company)
      • Help others as you are able, giving and receiving feedback effectively
      • Consistently follow guidelines, increasing in autonomy
      • Participate in pair work
    2. Build: Use your mature knowledge to build and create, starting to help others to grow:

      • Build excellence in the company using specialized skills and following the stated standards
      • Consistently provide high-quality work and feedback
      • Help others grow in excellence
      • Provide suggestions and carry out improvements that increase the level of excellence in a product, project, or team.
    3. Lead: Influence people by encouraging them to deliver excellence, driving culture and processes at Liferay.

      • Come up with new techniques or ways to improve the excellence of products/projects and contribute to applying them
      • Overcome organizational or technical obstacles by pushing your ideas through to implementation
      • Ability to connect with others and the community
    4. Strategize: Achieve or generate significant business value for the company.

      • Ship excellent and successful projects within the company
      • Share your knowledge (continuously and consistently) to the outside world (conferences, workshops, meetups, etc.).
      • Proven track record of defining and executing new techniques across organizations.
    5. Architect: Person that influences the industry.

      • Driving successful projects / companies in the Industry
      • Examples: Ferrán Adrià, Jiro Ono


Collaboration is more than just working with others. It's about sharing skills, methods, and perspectives with colleagues. It requires effectively listening and thoughtfully receiving feedback from others. Cultivate trust and build a shared understanding to solve problems together.

    See all Collaboration milestones
    1. Support: Help others as you can, giving and receiving feedback effectively

      • Consistently contributing effective feedback
      • Help apply methods in order to increase the collaboration effectively in the team.
    2. Build: Use your mature knowledge to build and create, helping others grow

      • Propose and help execute methods.
      • Proactively provide feedback to others.
      • Consistently provide high-quality work and feedback
      • Help others grow in communication and collaboration
      • Suggest viable ideas to grow the communication and collaboration on your team.
      • Share your knowledge (host workshops or blog about new techniques or processes you’ve employed)
    3. Lead: How can I lead communication and collaboration across teams/products/projects?

      • Influence people/teams/products/projects by encouraging them to communicate and collaborate better through processes at Liferay.
      • Come up with new techniques or ways to increase the communication and collaboration effectively on teams.
      • Overcome frustration with organizational or technical obstacles by pushing your ideas through to implementation
    4. Strategize: Achieve, internally and starting in the industry, significant communication and collaboration goals for the company.

      • Share your knowledge (continuously and consistently) to the outside world (conferences, workshops, meetups, etc.).
      • Track record of successfully defining and executing improvements across organizations.
    5. Architect: Person that influences the industry.

      • Participate in architecting community/industry initiatives.
      • Example: Aaron Walter


Combining initiative with accountability — impact is seeing opportunities and taking effective action to achieve positive results that contribute to the long-term success of the organization.

    See all Impact milestones
    1. Support: An effective team player who finds ways to serve others

      • Going above-and-beyond what is requested.
      • Suggests well-thought out ideas for improving processes, tools, etc.
    2. Build: Make a tangible impact in their immediate context

      • Helps their teammates provide more of an impact in their respective roles.
      • Proactively providing and encourage new ideas
      • Help the Team/Product/Project to be prepared, to be Self-Promotional, and always think ahead.
    3. Lead: Designer who can Influence people/Teams/Products/Projects

      • Coming up with new techniques or ways to effectively increase the impact of teams.
      • Overcomes frustration with organizational limitations to drive their ideas to implementation
      • Has a track record of positively impacting teams.
    4. Strategize: Designer who has achieved (internally and starting in the industry) significant goals for the company in terms of Products, etc.

      • Spreading his/her knowledge (Continuously & Consistently) to the outside world (conferences, workshops, meetups).
      • Proven track record of defining and executing new techniques across organizations.
      • Participate in Community/Industries initiatives.
    5. Architect: Person that influences the industry.

      • Architecting Community/Industry initiatives: Aaron Walter


The passionate education and coordination of people/principles/practices throughout an organization, using various levers and switches (social, political, economic, technological, etc.), while respecting people’s needs and organizational goals.

    See all Advocacy milestones
    1. Support: Represents Liferay well externally, interacting with customers, etc.

      • Influences individuals positively
      • Act as Liferay Advocate
      • Increase the interest of possible candidates to join Liferay
      • Support activity or events where promote design or Liferay specifically
      • Occasional publication of blog entries, answers questions, etc
    2. Build: Builds industry relationships and supports others’ initiatives

      • Attends community, customer and/or industry events.
      • Take an active part on 3rd party events, obtaining feedback actively and helping Liferay staff in promotion and recruiting tasks
      • Help others grow in Advocacy
      • Regular publication of blog entries, answers in forums, articles in social networks and other media
      • Help building and organizing local events
      • Speak in events
    3. Lead: Leading advocacy initiatives internally and externally

      • Coming up with new strategies or ways to lead Design Advocacy in teams.
      • Able to overcome frustration with organizational or limitations to drive their ideas to implementation
      • Regularly speaks at internal events
      • Organize communities
    4. Strategize: Achieved significant internal goals for the company and has started to become noticed in the industry.

      • Shares knowledge with the outside world at conferences, workshops, meetups and the like.
      • Proven track record of defining and executing new techniques across organizations.
      • Attracts and recruits excellent candidates.
    5. Architect: Influences the industry

      • I.e. John Maeda, Daniel Burka, Jesse James Garrett


Leadership skills are required to guide individuals, teams, or an entire organization to reach a shared goal. As the company grows and the number of people and teams increases, it’s important that some individuals assume additional responsibilities serving people and teams effectively.

    See all Influence milestones
    1. Support: Embodies self-mastery and personal responsibility, takes initiative to serve the team.

      • Effectively shares responsibility
      • Informally mentors individuals in an ad-hoc way
      • Supports new hires
      • Conveys knowledge of the right way to do things.
      • Supporting Design Objectives and Key Results
      • Executing and leading other individuals to follow/pursue (roadmap, backlog, and Design direction).
    2. Build: Is an example to many, mentors a few. Has some explicit responsibilities which requires ensuring other’s well-being, while delivering expected results.

      • Leads a small team or project.
      • Mentors people proactively, and guides people to realizations rather than providing the answer.
      • Proactively building better processes for the team.
      • Designer who can create standards inside the company from its designs.
    3. Lead: Assumes responsibility for the success of others.

      • Knows how to keep people engaged, empowered and letting them develop their skills.
      • Spread best practices and convince others of using them.
    4. Strategize: Provides vision at an Organizational level. Assumes more complex responsibilities, such as leading a large or distributed team.

      • Caring for people at an organization level, helping shape the systems and influencing other departments
      • Leader who has proven success internally and, starting to become noticed in the industry.
      • No longer directly in charge of the team, your plans affect how the team ultimately performs and develops
      • Have bigger picture goals to manage from a strategic point of view.
      • Mentor the direct leader
      • Work with executive leadership to understand the long term goals and how your piece of the pie fits into the big picture
      • Mentored by executive leadership to understand the expanse of the organization
      • Ensures that all team members are delivering and feel part of the team.
      • Leads a guild effectively.
      • Organizes cost-effective trips that help strengthen relationships, resulting in better communication and collaboration.
    5. Architect: Provides vision at an industry level, impacting all levels for many years, helping to shape the industry

      • Mentor the Strategic leader
      • Not only is able to manage people directly, but is able to guide some of them to be excellent managers as well.
      • Decisions impact all levels, internally and externally
      • Focus is far-reaching and long-reaching. It’s not just about tomorrow; it’s about years in the future
      • Successful career as proven Leader, managing multi-teams (products, countries, etc) in a diverse range of Companies.
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