Liferay.Design / Handbook
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Manager & Regional Manager1

  1. Supervise team on daily basis in design and development activities.
  2. Address team member grievances and provide support as needed.
  3. Implement process improvements to ensure product quality and productivity.
  4. Interact with customers/stakeholders, etc to clearly understand product requirements and vision.
  5. Assist in employee recruitment, performance evaluation, promotion and termination activities.
  6. Provide training to team members to improve technical skills.
  7. Manage and develop a team of designers. This requires setting clear goals, managing project loads and allocating designers accordingly, ensuring deadlines are met and setting up team members for overall success.
  8. Guide the team to develop best practices for ensuring a high bar of quality.
  9. Collaborate cross-functionally with product management, engineering, user research, and communication design to ensure a smooth product development process.
  10. Roll up your sleeves and contribute as a designer when necessary.
  11. Collaborate with teams in other offices.

Design Director / Head of Design

Design directors oversee design projects. This includes managing staff members and monitoring projects to ensure they are moving forward on schedule and within budget. Design directors choose design teams for projects from the existing pool of company employees.

A design director’s daily duties vary depending on the projects they’re working on and the size of their design team. However, there are several core job tasks associated with this career, including:

  1. Establish Design Teams: Design directors choose design teams for projects from the existing pool of company employees.
  2. Analyze Data: Design directors analyze market research, customer reviews, and other material to create more effective designs.
  3. Review Feedback: Design directors review feedback from clients, then design or alter projects to fit the client’s vision, brand, and business needs.
  4. Provide direction and guidance: Develop best practices to ensure smooth and continuous product development processes.
  5. Build a positive and safe working environment for design teams.
  6. Recommend new technologies, tools, and workflows to optimize design processes.
  7. Address Lead Designers member grievances and provide support as needed.
  8. Interact with customers/stakeholders, etc to clearly understand product requirements and vision.
  9. Identify resource requirements and perform workload assignments to meet design goals.
  10. Assist in employee recruitment, performance evaluation, promotion and termination activities.
  11. Provide training to team members to improve technical skills.

VP of Design2

The VP of Design focuses on the whole customer experience and ensure great experiences through design and design thinking across all customer touchpoints and organizational silos that deliver those touchpoints.

  1. Responsible for design practice as business unit, including all financial, commercial, and operational KPIs. Define critical metrics, and business outcomes that deliver an ROI to the organization and communicate them effectively
  2. Inherent understanding of design disciplines across product, service, business and brand design
  3. Partner with CDO or CEO and the broader technology practice to ensure a unified end-to-end offering and delivery across the design and technology practices
  4. Leads the creative team and directs project completion in line with company goals.
  5. Evaluates the current status of the industry and the market to ensure the delivery of relevant and useful products, messages, or branding.
  6. Establish and implement performance measures, designed to track and report progress against the global design strategy
  7. Implement best practices for the design process, tools, and methodologies, ensuring a strong global baseline and shared foundation, while giving studios the freedom to create and adopt practices that suit their particular needs
  8. Build a strong culture of design, and be an internal thought leader and champion of the role and value of design in technology innovation
  9. Enable collaboration and cross-pollination across all global design teams, ensuring that they can operate and thrive independently, yet feel and act as part of a global design team.
  10. Monitors the creative budget, making sure all projects are delivered within the projected parameters.
  11. Enforces deadlines and maintains efficiency in the creative department.

CDO Chief Design Officer3

The CDO is typically responsible for overseeing all design and innovation aspects of a company’s products and services.

  1. Responsible for brand building and design-driven innovation inside Liferay
  2. Understanding business as a whole — is key to driving their arguments forward.
  3. Somebody who deeply understands the company, in every aspect. Somebody who understands the equity of the brand, the business model, how we develop products, how we drive innovation, what are the processes of the organization, what is the culture, from the world of finance to HR, design, marketing and so forth.
  4. Anticipates the future direction of the industry using both research and own insight, and brings the company into the fore of that trajectory.
  5. Works with and supervises the members of the creative team, including those responsible for branding, marketing, design, media outreach, and message development.
  6. Responsible for developing and managing all aspects of our design and creative output. It's a leadership role, with accountability for online and offline design output and commercial success of the design and creative department.
  7. Represent design for the organization. The CDO is the primary voice of design inside and outside the company, sharing its work, evangelizing its success, articulating its vision. And sometimes this representation means fighting for design in the face of policies, procedures, and bureaucracy that limits the team’s potential.
  8. Vision. Developing a “north star” for the company, and strategy across the company, is not a one-time act, but an ongoing process of refinement and evolution.
  9. Living the culture. Addressed the culture of a design team is essential to its long-term success. A Director not only establishes the team’s cultural values but demonstrates them every day through their actions.
  10. Chief Design Officer requires empathy, driven by curiosity to understand people beyond observation-only.


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