These principles guide our work, and provide standards for what good design means at Liferay.
Eliminate unnecessary complexity. Be easy to understand, regardless of the person's knowledge or concentration level.
Design for real people, not stereotyped personas. Reflect reality; use expected, contextual patterns and natural metaphors.
Be clear, transparent, and straightforward. Respect people’s needs and resources, like attention and time.
Design products that all people enjoy using. Intentionally produce your best, down to the minutiae.