Visual design shapes the product experience through artifacts like illustrations, photography, typography, color and more to improve the usability of products.
- Strong graphic design foundation: grid, typography, color theory
- Have a strong visual background in print or digital media, advertising, illustration, fine arts, architecture, motion, film, etc
- Becoming familiar with the limitations and requirements of designing in products and digital scenarios, knowledge and familiarity of designing within systems
- Creating visual elements (motion, icons, illustration, etc) within an established system
- Creation of libraries; Icons, Illustrations, Style guide (Visual kit).
- Applying the visual layer for products or projects
- Designing the complete visual layer at an individual project or product level
- Strong understanding of interaction principles (accessibility, usability) and able to thrive within those constraints
- Deep understanding of brand and applying in a product
- Able to synthesize business strategy with a visual direction
- Creating and defining new brands for products or projects
- Coordinating visual strategy for all products
- Leading the visual direction for products across multiple teams
- Leading visuals at an organizational level
- You are a recognized, industry expert in Visual Design.
- Design Architect with successful products in the market, creating and leading the visual standard, creating trends
- Tobias Van Schneider, Mike (Creative Mints)