Business in the context of design is the ability to understand the market, contribute to business goals to solve problems and create tools to improve the design lifecycle. Areas of influence include branding, marketing campaigns and advertising, project management, content creation and copywriting.
Someone with little or no professional experience in the track
Familiar with the market and company strategy.
Reads and shares articles on best practices, industry activity
Supports the design strategy for projects/campaigns
Employee with mature knowledge to build and create, starting to help others to grow.
Understands business goals for projects/campaigns and builds the design/creative strategy accordingly
Defines level of effort + time and coordinates resources
Able to work with stakeholders independently
Employee who can lead teams or projects, driving culture and processes at Liferay
Relevant industry experience
Coordinates design/creative efforts and process for projects across the company
Produces company-wide design/creative and process decisions
Finds solutions to big-picture challenges. Can envision design solutions, taking into account the medium, audience, influence from other campaigns, and competitors.
Employee who has proven success internally and, starting to become noticed in the industry.
Can envision the design/creative strategy for global campaigns in the company
Connects dots from existing project/campaigns to envisioned ones
Helping to shape the industry. We try to take the best designer in the market doing it. With this, we set the bar for expectations.
A recognized industry expert in Design Strategy
Demonstrated success in the market
Generates significant business value for the company, in terms of new verticals, new sources or revenue, etc.