Brand Identity is the visual aspects that form part of the overall brand. Creating and maintaining this visual representation effectively results in people associating it with a high level of credibility and quality.
Someone with little or no professional experience in the track
Understands the difference, and relationship, between brand and brand identity
Familiar with the market and company strategy
Reads and shares articles on best practices, industry activity
Strong graphic design foundation: composition, visual hierarchy, typography, color theory
Strong visual background in print or digital media, advertising, illustration, fine arts, architecture, motion, film, etc.
Creates visual elements within an established system
Familiar with the requirements and limitations of designing for print vs. digital
Understands how to illustrate a narrative
Supports the design for projects/campaigns
Employee with mature knowledge to build and create, starting to help others to grow.
Designs at an individual level, and is able to work with stakeholders independently
Deep understanding of the company’s brand and applying in a project
Able to synthesize business strategy with a visual direction
Contributes to asset libraries within established systems
Creating and defining new branding identities for projects
Employee who can lead teams or projects, driving culture and processes at Liferay
Coordinates brand identity for campaigns
Leads the visual and creative direction for campaigns in cross-functional teams
Creates and maintains style guides and resources
Trains others on best practices and methods
Employee who has proven success internally and, starting to become noticed in the industry.
Leads brand identity efforts at an organizational level
Communicates to the company, and advocates, the value of consistency in branding
Creates tools/methods to empower non-designers to do work that adheres to the company’s brand identity
Helping to shape the industry. We try to take the best designer in the market doing it. With this, we set the bar for expectations.
A recognized industry expert in Brand Identity
Demonstrated success in the market, creating and leading the visual standard, creating trends